Social media has arrived to change the way we do business, many companies need to improve their business plan in order to get the best marketing results, because it’s a reality that customers don’t buy things as they used to 10 years ago. Today our customers need information to feel that they are buying the best option. It’s true, the customer experience it’s so important in all the customer decision flow. Web pages must be a complement for your social media campaigns and vice versa, you need to be available 24/7 and it’s necessary to answer all questions about your product or services, faster, clearer and within a reasonable period of time.
Web pages must work for you in order to help you to get leads and give information and free resources about your area of expertise. You need to be professional and if you don’t have all the knowledge required, you should hire or find the right persons with the experience and knowledge you need, because if you don’t do it, your competitors will take this lack of experience and knowledge as an advantage to get contacts and new customers, so, your company and business could be on risk.
I remember working on a fast food company, when I was a teenager, the process we used to follow to cook the fried chicken. How every employee or associate (as they call them) knows what to do and has everything under control. This means, when good procedures are defined efficiently and the staff is properly trained and involved, you will be able to provide the best customer experience, which lead us to better results.
Sometimes to have a successful web page is not easy. You need to do a hard work if you want to accomplish your goals. There are at least 3 points that you need to take into consideration when you release or improve your web page:
1. Apply SEO
We have been reading in this blog that SEO (Searching Engine Optimization) it’s important because your visitors and leads will find you in the searchers on the web like, Google, Yahoo, Bing, etc.
The use of Key words, good titles, short links, good descriptions of your images, the use of labels in your images with titles related to your experience or the information, which is look up by your potential visitors, as well as the use of dashes for the names of your images and descriptions, for example: have-tos-of-web-pages.jpg, will help you to improve the amount of visitors your web page will get.
What is SEO positioning and how to implement? | Related post | Spanish version
2. User experience
We need to take into consideration the UX that means User Experience design. Discard all distraction of your web page, you need to be clear and easy to understand, because the first seconds that visitor enter your web site are essential to accomplish or not your goals.
When you are working to design your web page it’s necessary to release relevant information about your products and services, but without falling into exaggeration. You can handle an attractive web page, without the need of loading your page with lots of information. Show details by using drop lists, images and videos with good quality, but don’t forget about the weight of those resources, because it is important to consider that your web page needs to load fast.
3 Objectives for an effective web page | Related post | Spanish version
Another concept on design is UI that means User interface design, on the image above you can see more details about it.
3. Relevant resources
Depending on your type of web page you need to take time for adding relevant information according to your audience, and show them that you are the expert. For example, you can create articles, eBooks, podcasts, original videos and infographics, in order to help your visitors to acquire the knowledge about your services and products. Remember that in this point not everything is selling, you need to teach them. This last point take more relevance when your product or service is new or there are a lot of companies that provide similar products or services as yours.
The importance of knowing our consumer | Related post | Spanish version
For example: 5 key steps to successfully implement new software | eBook
In conclusion
As in all successful projects, you need to have a plan and define all your questions and scopes. If you define your target well on the market, (that means to reply to the questions «Who» and «How» is my visitor/prospect/customer?) you will be able to get better results and an effective web site.
Yes, it’s true that many people use the social media to get leads, but if you draw up your web page with the best practices you will show professionalism and formality, general aspects we cannot see in many social networks. So, Web site or social network for my business? You need to combine both.
Pontual TDN is a company based in México focused on creating original content for your campaigns. If you want to talk to a specialist, you can do it here.
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